Top 5 Social Apps in Europe Q3 2024: Unified Platform Insights

In the third quarter of 2024, the top social apps in Europe demonstrated varying trends in downloads, revenue, and active users on a unified platform. This analysis, based on data from Sensor Tower, provides a snapshot of these dynamics.

TikTok experienced a consistent increase in weekly revenue, starting at approximately $15M in early July and reaching about $17.8M by the end of September. Downloads showed fluctuations, peaking at over 2.1M mid-quarter, while weekly active users saw a slight decline from around 197M to 195M.

Instagram maintained steady revenue, generally hovering around $1M weekly, with a peak of $1.1M in early September. Downloads increased from 1.3M in early July to 1.6M in mid-August, while active users remained stable, slightly decreasing from 194M to 193M over the quarter.

Facebook showed a modest rise in revenue, peaking at $372K at the end of September. Downloads varied, with numbers exceeding 1M early in August, but tapered off to around 950K by the quarter's end. Active users saw a decline, moving from approximately 265M to 260M.

Threads saw a significant increase in downloads, starting at 1.1M in early July and peaking at over 1.7M by mid-September. Active users rose steadily from 14.2M to 17M throughout the quarter, although the app did not generate revenue during this period.

Likee - Short Video Community had stable weekly revenue, averaging around $26K, with a notable peak at $42K in mid-August. Downloads fluctuated, with a peak of 434K in early August, while active users slightly decreased from 15.1M to 14.8M.

For more detailed insights and data, visit Sensor Tower's platform.